If you haven’t had the opportunity to read Steven Schussler’s “It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring, you’re missing great dialogue on the important role business cards play in networking and creating a lasting impression. The founder of the Rainforest Café believes we should all leave something behind that people will remember us by and has been doing so for years with his custom creative business cards. While his are made of plastic are metal, and possible in the shape of a 1957 Chevy convertible, there are various creative ideas and alternatives that fit all styles and budgets. Today we’ll discuss what a business card is, it’s importance, and tips on creating one that won’t end up in the trash.
What is a Business Card?
A business card is a small card printed with one’s name, professional occupation, company position, business address, and other relevant contact information. They’ve been around for ages, originating back to 17th century England, where businesses would use them for advertising, as well as maps, since street numbering systems didn’t exist at the time (The Balance).
Why Are Business Cards Important?
In Japanese culture, business cards are treated as an extension of the person and are always to be treated with honor and respect. It’s pertinent to make a continuing impression, even after you’re no longer physically present, and use of business cards make this possible. It’s this element that constitutes the continued need for business cards and why they surpass social media in certain situations.
How Can I Make a Business Card with a Lasting Impression?
Keep it Simple
Less is More.
Paper Holds Weight in the Perfect Business Card
Quality is always key. Don’t spend your entire savings, but if possible splurge a little on thicker paper, plastic or metal. It’s give your card the look and feel that will have it walking into other’s hands and past the trash.
Seeing is Believing
We’re in the age of Instagram where we prefer to see and hear, rather than read. As unfortunate as this is, playing into how information is received today will only benefit you and your business card. After listing important contact information, try implementing a visual other than more words to catch the receiver’s attention.
Don’t Go Color Crazy
Color is welcome, but make sure it’s in the aesthetic and branding of the rest of your marketing materials and color story
Don’t Forget the Who, What, Where, and Why?
Design is definitely important in engaging the receiver but don’t forget to include important information like who you are, where you’re located, and how you can be contacted. Since design is important feel free to include the super important details, leaving what you can do without off. You don’t want your business card to be too crammed.