4928 Direct Response Tools

This activity entailed developing an effective direct response tool with strong copy writing and a persuasive headline.

Step 1 was the “attention grabber”. This is used to draw your audience in, and once earning their attention inviting them to continue on to what you really want them to see or do.

Direct Response Tool Step 1

Step 2 is the content you wish to share after earning your audience’s attention, and is typically useful information or tips that you giveaway to your audience in hopes they will be back and begin to form a relationship with you. My content would be in the form of an informative blog post with this being the image.

Direct Response Tool Step 2

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