Do I Really Need to Hire a Professional?
As an entrepreneur or employee in a small business, more times than not you will find yourself wearing many different hats than the one typically assigned. While this can provide cost savings in most instances, when it pertains to marketing and how your brand shares its message it can actually end up benefiting you more to hire a professional. Mcallister Marketing, a firm out of Canada lists communicating a consistent brand voice, savings in time and potential hiring’s, and leveraging the knowledge and experience of marketing professionals as key reasons for any business to go pro with their marketing tasks.
Many businesses and brands believe when it comes to delivering their brand message, no one is more knowledgeable than those who work within every day, and to some extent that may be true, but in adopting this mindset you run the risk of missing out on fresh and new ideas from a perspective not emotionally and financially invested.
Marketing a business can be a full-time job in itself, and if done correctly will take time away from the day to day business processes. Unless you have a natural talent for content creation, SEO analytics, and market research, the learning curve to master these concepts can be quite steep, and if not properly executed, positively impact growth of your business as it could.
Consistency is king when it comes to marketing. A uniform, focused marketing strategy can strongly influence how your brand is viewed by its target market, while distinguishing you from competitors. If utilizing a professional this would include content publishing, social media marketing, pay-per-click advertising and more, a tall order to tackle independently. Consistency in output is as equally important as consistency in brand voice. Any day missed a day you aren’t reaching your target market, and a broadening your business’ reach, and gaining revenue.
Still not sold on a professional being a good investment?
Winger Marketing shares their “10 Signs that Your Business Needs Professional Help”. If you managed to agree with half of the list, the need is there. Don’t fight it. The idea is to work smarter, not harder, or in this case outsourcing a task to a professional.
How Do I Go About Acquiring a marketing Guru?
Now that you know the benefits outsourcing your marketing needs can have for your business, the question now is how do I go about hiring an agency?
Before you begin to search for potential firms and agencies, you should first create a Request for Proposal (RFP). Fuse Marketing lists an RFP as a good first step in determining the needs for the company. A thorough RFP including:
- Business and brand background and positioning
- Summary of desired work and objectives (include any special expectations and considerations)
- Details on targeted consumers (and customers and/or distribution and retail systems if appropriate)
- Timelines for responding to the brief and for the program
Once this document is established and the needs of the business decided upon the next step in hiring professional marketing help is research.
Once you’ve established a few potential candidates you should if it all possible schedule time to sit and talk, so the project can be discussed and you can assess the firm’s abilities. It’s also important to interview so you’re able to meet the team you could be potentially trusting your brand’s “voice” to, and determining if they’ll be a good fit. For questions you should ask potential candidates and yourself while interviewing refer to Figmints’ “15 Questions to Ask Before Hiring a Marketing Agency”.
After selecting the candidates, you feel confident in delivering your brand’s message, the RFP should be delivered and discussed in detail. The more detail and info you’re able to give the better understanding the agency can have in delivering what you need and want. The firms should then take the information learned and create a proposal, which you in turn will evaluate and decide to move forward on (Fuse).
What should I expect for my Return in Investment?
You should expect a better chance at 8 hours of sleep for one with all the time you just saved yourself, but more importantly you should expect brand consistency across all platforms, growth in brand recognition, and increase in social media and website traffic, processes that culminate in sales growth for your business.
*That said you must understand that in marketing there are no guarantees, only highly analyzed predictions. Erik Huberman, CEO of Hawke Media and contributor for Entrepreneur, states “Firms who promise guaranteed return on investments should raise a red flag in your vetting process. Although a nice sentiment, no one can be a 100% sure of a success”. To increase your chance of having a success, take Huberman’s advice and look for agencies that:
- Draws on data to align expectations
- Builds a scoreboard of success using tools to track campaign success
- Establishes a starting line using a baseline metric
“10 Signs that Your Business Needs Professional Marketing Help.” Winger Marketing. N.p., 13 May 2015. Web. 03 May 2017.
Beasley, Keenan. “How To Hire An Advertising Agency.” Forbes. Forbes Magazine, 18 Nov. 2015. Web. 03 May 2017.
“Here are 6 Reasons Why You Need to Hire a Marketing Company.” McAllister. N.p., 16 May 2016. Web. 03 May 2017.
“Hiring a Marketing Agency | Resources.” Fuse Marketing. N.p., n.d. Web. 03 May 2017.
Huberman, Erik. “If a Marketing Agency Is Guaranteeing ROI, Run the Other Way.” Entrepreneur. N.p., 01 Dec. 2016. Web. 03 May 2017.
“Tackling Social Media Marketing? Here’s Why You Need Professional Help in 2017.” Post Proper. N.p., 03 Jan. 2017. Web. 03 May 2017.
Tomasetti, Brooke. “Blog it Like It’s Hot.” 15 Questions to Ask Before Hiring a Marketing Agency. N.p., n.d. Web. 03 May 2017.